September 2, 2014
by Roger Pynn
We’ve had a long commitment to internships over our 30 years in business. In fact, I can’t remember a time when there wasn’t a young student working side-by-side with our team of professionals learning the real world application of what their professors were teaching in the classroom.
We’ve been fortunate to hire many of them. But the vast majority, who must now number close to 100, have gone on to other things … many to very good careers where we have been able to watch them grow as professionals with other companies. But you can’t help wonder, “Did we make an impact?”
Late last night one former intern took the time to send an email that made my day. We had run into Jon Hanson last week where he now has a very promising job with one of our clients, Electronic Arts Tiburon. He got his “dream job” working in the video game industry he loves.
“Great seeing you the other day,” he wrote. “I shared a story with one of our new employees today of the lessons learned at Curley & Pynn. Namely, taking complicated stories (I’m looking at you, Florida High Tech Corridor Council), and making it easy enough for an eighth grader to understand. My time with your team has proved invaluable, and helped set me up for success at EA.”
In this improving economy, talent may be the most important issue facing employers. Internships are a great way to pay back all those who gave you a chance … and have an impact on the quality of workers transitioning from college to career. The key is to make sure you are giving them a meaningful experience that leaves them with a portfolio demonstrating their knowledge and with you the knowledge you’ve paid it forward.
August 28, 2014
by Dan Ward
Those who work at Curley & Pynn are often reminded of their responsibility to lead in their profession and lead in the community.
I’m glad to say that we have many here who do both. My colleague Kerry Martin, APR, begins today as president of our local chapter of the Florida Public Relations Association, for which Roger Pynn, APR, CPRC, will serve as state president in 2015/2016. Our team serves on boards and committees for both professional associations and charitable organizations. I’m proud to serve as a board member for the American Red Cross Mid-Florida Region.
Such involvement is almost always among our recommendations to clients, as well. Leading in one’s profession and in the community is a critical component of public relations.
But why do we really do it? What makes it important?
Yesterday morning, the Red Cross directors met a young woman named Shaneka, a mother of three who had been living in a car with her family until that car and all her family’s belongings were destroyed in a fire.
The Red Cross and its volunteers found temporary housing, provided clothing and meals, established relationships with a potential employer, and provided ongoing assistance and counseling to Shaneka in her time of need. And Shaneka was so touched by that experience that she took a bus across town just to say thank you to a volunteer board made up of people she had never met, and to express her intention to give back as a volunteer to help others.
When we advise our staff and clients to lead in their communities, there is certainly an element of enlightened self-interest. It allows you to build beneficial relationships. It creates opportunities for business development and professional development.
But the real reason? Because it makes you feel good.
August 1, 2014
by Kerry Martin
Almost every industry or profession has a moral standard to which they adhere. Doctors have the Hippocratic Oath, lawyers have the Bar Association with its Rules of Professional Conduct and the clergy have a pretty big book. For public relations practitioners, we have a code of ethics – both developed by the Public Relations Society of America and the Florida Public Relations Association (FPRA).
Yesterday during a breakfast meeting of the Orlando Area chapter of FPRA, Roger Pynn, APR, CPRC, gave the room of PR professionals a pop quiz on their knowledge of the Code of Ethics. While no one could recite any of the 14 principles from rote memory, in every business scenario he posed to the group, the audience could point out the ethical dilemmas and what lines were crossed.
Throughout the presentation, I saw PR practitioners studiously reviewing the principles of adhering “to the highest standards of accuracy and truth,” dealing “fairly with the public” and exemplifying “high standards of honesty and integrity.” But what Roger offered the group was perhaps more helpful than any pneumonic memorization device: a mirror.
Roger’s advice: If you want to know whether you are doing the right thing, take a long hard look at yourself in the mirror. That’s the ethics gut-check you really need.