February 10, 2016
by Kim Stangle
We’re all too familiar with the junk that floods our Facebook timelines. I scroll almost subconsciously past anything that resembles advertising in search of something meaningful from a friend. And, occasionally, something pops up that breaks through the clutter and stops me in my tracks.
This time that credit goes to the Surfrider Foundation, a grassroots nonprofit organization whose mission it is to protect the world’s oceans, waves and beaches, for an effective ad showcasing how plastic is destroying our waters.
It’s a simple, but clever image and an even simpler message that hit home. Is your advertising breaking through the clutter?
February 9, 2016
by Dan Ward
I’ve long been a Jeb Bush fan, but his latest comments about campaign finance may just be the “Jump the Shark” moment in his presidential campaign.
My two cents: Jeb! is just plain Wrong! when it comes to Citizens United, which he vowed on Monday to “eliminate.”
It’s not a popular opinion, but I still stand by what I wrote on these pages six years ago in responding to criticism of the Citizens United decision: “deal with it … the freedom of speech is meant to be expansive, not restrictive.”
I’m no happier about the role of big money in campaigns than the next voter. But infringing upon First Amendment rights is not the answer. Citizens was an unpopular decision, but it was in keeping with our Constitution.
Given the money Jeb’s #RightToRise PAC has raised, his comments raise some interesting questions. If the floodgates have opened for “Big Money” to influence campaigns, why is Jeb stuck at 3 percent in the polls? And why is a Democratic Socialist senator with millions of small-money donors running neck-and-neck with a candidate backed by the greatest political fundraising machine in the country?
Convenient or not, our First Amendment guarantees the #RightToSpeak.
February 8, 2016
by Vianka McConville
Is my Chipotle burrito safe to eat?
After many months, I’ve decided that, for me, the answer is yes.
Since August 2015, Chipotle has battled food safety concerns from outbreaks of norovirus, Salmonella and E. coli in numerous states. I will admit I was one of those people who stayed away from the chain for the past six months due to a fear of getting sick. However, I’ve changed my tune and can’t wait to devour a burrito in the near future.
Here’s why I’ve decided to give Chipotle another try:
Communication about the incidents has been transparent and readily available, information is thorough, and apologies feel heartfelt and honest.
The level of effort that Chipotle has put into communicating to me that the chain has taken every possible step to ensure my safety earned back my trust.
That’s good public relations.
The battle is far from over for the Mexican chain. The good fight continues today with a company-wide meeting on food safety that shuts all restaurant doors until 3 p.m., but invites everyone in on the conversation by live-tweeting the event. As a competing Mexican grill, Moe’s ran a full-page ad in USA Today touting its restaurants would be open all day.
There’s a long road ahead, but Chipotle has a great compass in hand.
January 12, 2016
by Roger Pynn
Throughout 2015 our team at Curley & Pynn took pride in celebrating our 30th anniversary.
That’s a long time considering that so many small businesses fail in their first year. But we were blessed and we won. Why? Largely because our people are so committed to the concept that our job is to help our clients win.
And so at the end of our year of celebration, VP and Partner Kim Stangle set out on a mission to create a digital magazine in tribute to what we’ve learned over the past three decades. And in a brainstorming session she asked, of course, “What should we call it?”
You can imagine that we played with all kinds of names relative to our 30-year history … “30,” “Thirty,” “Decades,” etc. But when Associate Strategist Vianka McConville said “FTW,” everyone got it … the popular term that stands for “For The Win.”
So, here’s our magazine and a collection of thoughts from our entire team on what it takes to maintain a winning attitude.
December 28, 2015
by Roger Pynn
By the nature of our business we are often involved in helping clients create meaningful strategies for charitable giving, community involvement, sponsorships and the like, so it was no surprise to see the 2015 Community Involvement Study from the Corporate Citizenship Center at Boston College report that more companies are focused on enlightened self-interest.
The thirst for corporate support – whether in the form of philanthropy or sponsorship – has never been greater. And regardless of a company’s status (public or privately held), sales volume or size of employment base, there has never been a time when its community involvement will contribute more to its bottom line.
Nowhere else on earth is philanthropy (personal and corporate) so important. In other countries, social support is far more likely to come from government than from the generosity of individuals, families and companies.
Having a clear and well-communicated strategy for your giving as a company is critical for a number of reasons, but two stand out:
- Because it will attract opportunities to give, rather than a constant flow of requests unaligned with your business objectives; and,
- Because even those you cannot help will become aware of your good work and more likely to share your story.
The Boston College study notes that “community involvement contributes to key business goals including improved reputation and the attraction and retention of employees.” I can’t think of two more important reasons than to make a commitment to a clear strategy for corporate involvement a major New Year’s resolution.